Now that so many professional interactions happen over video from home, there’s demand for home decor that’s more interesting than a blank white wall, but not distracting or tacky. Pampas grass is affordable, minimalist, and big enough to be visible on a small screen.
With consumers stuck inside, reminders of the outdoors are at a premium. Since pampas grass is already dried and therefore doesn't require watering, it’s a set-and-forget way to get some nature into the Zoom window.
Selling Pampas Grass in brief
A setup like the one to the right sells for £12.70 ($15) on Etsy, plus £3 ($4) shipping.
It's easy to grow and looks beautiful while providing a number of ancillary benefits to your land.
While growing the grass from seed takes a few years, the profit potential per acre is in excess of £40k per acre per season.
Ease to produce
What does Alex think?
The business opportunity
The market for Pampas Grass
Once a slightly awkward plant with dubious connotations, interest in the hardy decorative grass has gone through the roof the last year.
Around the web
Traffic has rocketed since 2019 with interest spread across the US, UK, Australia, and Canada
In the US, there's especially strong interest in the south and east
The decorative grass is extremely instagrammable and does very well on pinterest, both of which have led to its increased popularity.
How much can you make?
Each acre of pampas grass should produce 8,000 to 16,000 saleable clumps of pampas grass at £5 - £10 each.
So at the low end, you might expect to make £40k ($50k) per acre per year. At higher yields and a premium price point, that could stretch as high as £160k ($200k) per acre.
Cost to get started
The cost of seeds is minimal at around £1 per 100 at retail. You might expect to pay £200 ($250) per acre for seeds.
Once the plants have taken, there's no requirement to water them, which is a significant cost save.
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Get started growing
Pampas grass forms a clump around 90cm to 120cm (3ft to 4ft) high and 150cm to 180cm (5ft to 6ft) across, and you could easily 100 - 200 arrangements like the one above from each clump.
So you can get started with an area as small as two meters by two meters. Do be aware the grass can be invasive, so plan accordingly.
An acre of land could host 800 clumps with plenty of room between for harvesting.
Clump of pampas grass
Check out what hardiness zone you're in here, regardless of where you live in the world.
Soil and position
The decorative grass is very tough and adaptable but does prefer an open sunny spot with good air circulation and fertile well-drained soil. It's very drought tolerant and doesn't require watering except at planting.
How long does it take to grow and harvest pampas grass?
If you're using cuttings, you'll want to propagate the grass in either autumn or spring, and you'll see the flowers begin to spike out late summer. The grass will continue to thrive through winter.
If you grow from seed, it will take three seasons before the flowery blooms form.
It's generally recommended to plant it from transplant or division to ensure you get a female plant. The females are much more attractive than males.
What you need to get started growing Pampas grass
A great thing about Pampas grass is that you don't need much to get started. You need the land, the seeds / plants, and some water, and that's about it.
For the Pampas grass seeds, we recommend these guys. Three to six kg per acre should be plenty.
Get started selling
Set up a website
If you don't have a website already, you may want to set up a simple one for your pampas grass venture. It doesn't need to be complex, but a one page lander with all the info customers need can do a wonder. The easiest one page site builder we know of is Carrd. You can sign up here. For a get started guide, you can have a look here.
If you'd like some help with this, we'll happily build out a site and social presence for you. Just click here.
Focus on your land, not your website.
Pick a name
You can call the site anything you want, but here are a few ideas for domains that are (as of publishing) available:
If you don't like the look of any of those, you can click here to search for your own.
Get set up on Etsy and Amazon
Etsy and Amazon are the two most popular retail marketplaces for pampas grass decor, so you want to make sure you sign up with both of them.
Find some wholesale buyers for your grass
Wedding suppliers are an obvious first port of call when looking for a wholesale buyer of your pampas grass.
Likewise companies that support remote working. Here's one to get you started.
Other benefits to Pampas Grass
The grass clumps themselves are quite stunning, particularly if you grow a number of varietals. The video below shows off a number of setups, and they look stunning. We recommend turning the sound off, though.
It can deter predators
The grass and flowers themselves can be quite spiky, so a row of the clumps could be a good deterrent to predators or other pests.
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